Our cellulose ether water retention performance for latex coating, especially high PVA coating provides excellent coating performance, coating for thick pulp, will not produce flocculation; Its high thickening effect can reduce the dosage, improve the economy of the formulation, and improve the suspension of the coating system. Excellent rheological properties in the coating, can be in a static state, keep the best thickening state of the coating; In the dumped state, with excellent fluidity, and will not splash; In the coating and roller coating, easy to spread in the substrate, convenient construction; When the coating is finished, the viscosity of the system will immediately recover, the coating will immediately produce flow.

In the very vibrant world of water based latex paints, one very important additive is Hydroxy Propyl Methyl Cellulose (HPMC). Beside being a highly efficient thickener, this type of additive also provide a host of other beneficial properties, such as brush-ability, sag resistance, emulsification, suspension power, etc, while providing very good color-compatibility, also making this type of thickener highly popular with many paint manufacturers in the world.

Used in water-based paint. It shows its excellent high thickening effect, and rheological properties, dispersion and solubility. It has good bio-stability, provide sufficient time for the paint store. Effectively prevent pigments and filler sedimentation.